Brendon Cook

Chief Executive Officer

Brendon Cook founded oOh!media in 1989.

With over 38 years' experience in outdoor advertising, Brendon has been at the forefront of the Out Of Home advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry's move into digital. Under Brendon's leadership, the business has delivered strong growth through strategic acquisitions, organic growth, and the development and introduction of several new environments to capitalise on the growth in digital and people's increasing habits away from home.

Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using Out Of Home media. Brendon is the International Vice President of the Federation European Publicite Exterieur (FEPE) a Global Out Of Home industry body, the first Australian to sit on the Board in the organization's 50 year history.

Noel Cook

Chief Commercial & Operations Officer

Noel has over 23 years' experience in outdoor advertising covering all aspects of the profession. He has spent considerable time selling and developing outdoor media in all markets across Australia. Noel has been instrumental in guiding oOh! through a number of company acquisitions. Noel has been a member of the senior Management team for 19 years and is heavily involved in all facets of the business. As part of Noel's role as Group Director, oOh! Road he has extensive experience in dealing with State Government departments including RMS (NSW), VicTrack (VIC), TMR (QLD) and Queensland Transport (QLD).

Robbie Dery

Chief Commercial & Product Officer

With a 25-year career spanning multiple industry sectors including aviation, travel retail, financial services and media, working across the UK, Europe, North America and Australasia markets, Robbie brings a highly unique and diverse skillset to the Out of Home industry. During his time in media, he has established himself as an industry thought leader in the Aviation and Airport Media sector, for his work creating and commercialising customer experience through data, content and technology.

As a strong strategic, creative and commercial leader, Robbie has a demonstrated track record of collaboration, executing both business and product initiatives whilst motivating and developing individuals with different skills and experiences into high performance teams.

Robbie’s experience and understanding of tech, data and content and how to monetise different audience segments, has been key to driving oOh!’s growth agenda across the national airport business as well as other major portfolios including Billboards, Retail media, Rail and Street Furniture.

Most recently, Robbie’s remit expanded to lead the oOh!’s product strategy, which will leverage oOh!s key strategic advantages of scale, data and tech along with the optimisation of revenue across the oOh! network.

Steve Reid

Chief People & Culture Officer

Steve heads up the HR function at oOh!media, helping the company transition to a publicly listed entity and digital advertising market leader. Steve has previously headed up HR functions at Bankwest and Vodafone, with nearly 20 years experience across the telecommunications, banking and media industries. Steve joined oOh! in 2014.

Sheila Lines

Chief Financial Officer

Sheila Lines commenced as Chief Financial Officer at oOh!media in March 2018. Sheila joined oOh! from Cabcharge where she was the Chief Financial Officer since 2015 and was the Chief Financial Officer at BPay prior to this.

Having held several senior financial roles, Sheila has been an Independent Non-Executive Director of Butterfield Bank where she served as the Chair of the Audit Committee and Chair of the IT Committee. Sheila also has extensive organizational, leadership and governance experience, worked on several public securities offerings and M&A transactions as CFO, CEO and Independent Non-Executive Director.

Sheila holds a Bachelor of Law from the University of London, is a Fellow of the Institute of Chartered Accountants in England and Wales and is a member of the Institute of Chartered Accountants in Australia and New Zealand.

Neil Ackland

Chief Content & Creative Officer

Neil is the founder and CEO of Junkee Media, Australia's leading Youth publisher and branded content agency, acquired by oOh! in 2016. Neil is an experienced entrepreneur and leader building businesses at the intersection of where culture and commercial creativity collide.

Tim Murphy

Chief Sales Officer

Tim joined oOh! in 2006 after 5 years at the leading media agency Mitchell & Partners, where he worked as a Media Planner/Buyer and Client Account Service Manager. In 2018, after leading the Agency and Direct Sales teams across the Victorian, South Australian and Western Australian markets for 5 years, Tim was promoted to National Sales Director. In May 2020, in the newly created Chief Sales Officer role, Tim was appointed to the oOh! Executive Leadership Team where he will be charged with driving revenues for oOh! and positive results for its Advertisers. Having spent near on 20 years within the Australian media landscape, Tim’s understanding and insight into the workings of agencies and advertisers, along with strong relationships with clients and commercial partners, ensures the greatest opportunity for the National oOh! Sales Teams to capture and maximise opportunities across oOh!’s network and technology based platforms.

Nick Vile

General Manager, oOh!media New Zealand

Nick has a diverse background having worked client side with roles in the wine industry and with New Zealand Rugby. With 18 years’ experience in senior management roles within the NZ media sector including with free-to-air network TV3, where his roles encompassed sports and then senior sales management. Nick made the leap into Out of Home in 2008 when he joined digital start-up OGGI Digital. Following Oggi Digital Nick was appointed as Sales Director for Adshel NZ, which soon lead to the Head of Country role reporting into the Australian based CEO. With the Acquisition of Adshel, Nick was appointed as General Manager – New Zealand for oOh!media During his time in Out of Home Nick has witnessed impressive growth of the sector, having been at the forefront of the digitally lead evolution. Through that growth he has developed a strong track record for team development, delivering revenue growth and being an effective conduit to shared learning and strategy development Trans-Tasman.