Cathy O’Connor

Chief Executive Officer & Managing Director

One of Australia’s most recognised media industry leaders, Cathy O’Connor became CEO of oOh!media in January 2021 following 12 successful years at the helm of Nova Entertainment.

She is leading the strategic evolution of oOh!’s business model at a time of rapid change, capitalising on the company’s significant investments in data, audience insights, content and creative to target sustained growth.

Before joining oOh!, Cathy helped transform Nova into a multi-platform entertainment business, spending 17 years in total with the company. Prior to that she held several management roles at Austereo, after starting her career in radio advertising sales at 2SM and 2GB.

Cathy is a Governor of the Cerebral Palsy Alliance Research Foundation, Chair of the Sony Foundation, and previously served on the Commercial Radio Australia Board. Her numerous career achievements include a Telstra NSW Business Women's Award for the Private Sector, a Centenary Medal for Service to Australian Society in Business Leadership, and induction into the Commercial Radio Hall of Fame.

A Graduate of the Institute of Company Directors (GAICD), Cathy also holds a BA in Communications from University of Technology Sydney.

Noel Cook

Chief Commercial & Operations Officer

A member of oOh!media’s executive leadership team for 20 years, Noel oversees critical business functions from sales to product development and asset rollouts, to operations and commercial contract management, to business development. Managing oOh!’s Delivery Excellence team, Noel oversees client services, scheduling, production and design to ensure delivery of seamless campaigns.

With 30 years’ experience with media clients and agencies, Noel has been responsible for overseeing complex commercial contracts and played a key role in successfully integrating oOh!media’s acquisitions into the business. These include Cactus Printing, the regional billboard business Sports and Outdoor Media, and the large format and/or airport media specialists, Media Puzzle and Eye Corp. Noel is also on the board of The Outdoor Media Association (OMA).

Noel also played an important role in developing and maintaining oOh!media’s long-running relationships with Roads and Maritime Services (NSW), VicTrack (Victoria), Department of Transport and Main Roads (Queensland) and the Department of Planning, Transport and Infrastructure (SA), among others. His open and proactive approach continually delivers value to our commercial partners and oOh!media.

Robbie Dery

Chief Commercial & Product Officer

Joining oOh!media’s team in 2008, Robbie leads oOh!DataScience powered Product strategy. Robbie is responsible for driving growth across our major portfolios including Airports, Airline and In-Flight Entertainment, Billboards, Retail, rail, and street furniture. Robbie also leads the Commercial agenda for Airports, Qantas Lounge and inflight, Street Furniture and Rail media businesses.

Robbie’s 25-year career spans aviation, financial services and media sectors in UK, European, North American and Australian markets. His commercialisation of customer experience through data, content and technology led to him becoming an aviation and airport media industry thought leader. He was responsible for creating the premium Qantas Club and Business Lounge digital media strategy which consistently delivers the highest net promoter score (NPS) of all Qantas products.

As a strong strategic, creative and commercial leader, Robbie has earned the reputation for motivating and developing individuals with a diverse skills and experiences into high-performance teams. He has also been recognised with several Moodie Davitt awards for his innovative approach to developing unique and engaging Out of Home media platforms.

Sheila Lines

Chief Financial Officer

Having already held several senior financial roles, Sheila was appointed Chief Financial Officer at oOh!media in March 2018. Previously, she was Chief Financial Officer at Cabcharge (now A2B Australia) for three years and Chief Financial Officer at BPAY. Sheila has been an Independent Non-Executive Director of Butterfield Bank where she served as the Chair of the Audit Committee and Chair of the IT Committee.

With extensive organisational, leadership and governance experience, she has worked on several public securities offerings and mergers and acquisitions transactions as CFO, CEO and Independent Non-Executive Director. Holding a Bachelor of Law from the University of London, Sheila is also a Fellow of the Institute of Chartered Accountants in England and Wales, and a member of the Institute of Chartered Accountants in Australia and New Zealand.

Neil Ackland

Chief Content, Marketing & Creative Officer and CEO POLY

With over 20 years’ entrepreneurial and executive experience encompassing Out of Home, publishing, digital, e-commerce, marketing and creative services, Neil oversees oOh!media’s content, marketing & creative team and leads POLY, oOh!’s creative and content innovation hub, launched to inspire advertisers and agencies to push the Out of Home creative boundaries.

Neil became part of oOh!’s Executive Leadership Team in 2018 and is recognised for his strong vision, creative and strategic skills, which are complemented by a data-driven approach to decision making and planning and an inherent understanding of the future of media. He has earned the reputation as a creative and visionary leader having previously founded several award-winning media and content businesses including Junkee Media which was acquired by oOh! in 2016.

Tim Murphy

Chief Sales Officer

Joining oOh!media in 2006, Tim was responsible for leading the agency and direct sales teams across the Victorian, South Australian and Western Australian markets. Following promotion to National Sales Director, Tim was appointed to the newly-created Chief Sales Officer role in May 2020 with responsibility for achieving positive results for advertisers and driving revenue for oOh!.

Tim began his media career at the leading agency Mitchell & Partners, where he worked as a media planner, and later Buyer and Client Account Service Manager. With 20 years’ experience in the Australian media landscape, Tim has an in-depth understanding of the workings of agencies and advertisers. This unique insight, coupled with strong relationships with clients and commercial partners, will ensure the national oOh! sales team continues to capture and maximise opportunities across our network and technology-based platforms.

Mat Yelavich

Chief Technology & Information Officer

An experienced technology executive with a strong background in leading large and complex technology change initiatives, Mat has delivered solutions for some of the largest and most respected global media and entertainment brands across Australia, the UK and the Middle East.

Mat joined oOh!media in October 2021 as Chief Technology & Information Officer to lead various digital transformation initiatives at a time of increasing opportunities for the Out of Home sector.

Previously he was CIO for Chartered Accountants Australia & New Zealand, and before that spent 10 years at Nine Entertainment in several positions, including Group Chief Information Officer. He played a major role in the digital transformation of one of Australia’s largest media organisations, leading the technology strategy as well as the extensive integration work following Nine’s acquisition of Fairfax Media.

Mat brings to his role expertise in product engineering, cloud technologies, cyber security and using data to drive personalisation. He is passionate about building culture to support business outcomes and unlock innovation – an approach that has received industry-wide recognition.

Raechel Gavin

Chief People & Culture Officer

A highly regarded leader with over 20 years’ Australian and international experience covering all aspects of strategic and operational human resources, Raechel has a proven track record of driving change and innovation.

Appointed Chief People & Culture Officer at oOh! in September 2021, she leads a team of dedicated professionals that supports business growth and promotes a collaborative culture in which colleagues can develop their careers and maximise their potential.

Before joining oOh!, Raechel was Group Executive of People & Culture at Quantium, where she built up the HR function and delivered an award-winning graduate program that resulted in industry-leading retention levels. Previous to that role, she was People & Culture Director at Ninemsn, Group HR Director for Nova Entertainment, and Head of HR at Bain & Company.

With a professional journey spanning various industries such as professional services, media, government, data analytics and technology, Raechel brings a unique perspective and extensive experience to oOh!’s management team.

Nick Vile

General Manager New Zealand

Appointed General Manager New Zealand in 2020, Nick is responsible for promoting greater cohesion between Australia and New Zealand. His role encompasses network planning, developing advanced technology platforms and products, as well as managing pricing. He is also responsible for integrating the creative, sales, marketing and delivery functions across the two countries.

After being appointed Sales Director in 2010, Nick was promoted to Head of Country of Adshel New Zealand, reporting to the Australia-based CEO. Nick’s diverse background encompasses working with clients in the wine industry and New Zealand Rugby. With 18 years’ experience in senior management roles in New Zealand’s media sector, including the free-to-air network TV3, Nick joined the digital start-up OGGI Digital in 2008.

At the forefront of the Out of Home digital revolution, Nick has developed a strong track record for team development, delivering business and revenue growth. He is also a vital conduit for Australia and New Zealand learning and strategy development for oOh!media.