Brendon Cook

Chief Executive Officer

Founder of oOh!media in 1989, Brendon pioneered the industry’s move to digital, placing him firmly in the forefront of Out of Home advertising in Australia and New Zealand. Under Brendon’s forward-thinking leadership, oOh!media consistently delivers strong growth. The agency’s sustained growth is achieved organically as well as through strategic acquisitions and ongoing development of new Out of Home environments.

Brendon is a founding and current board member of The Outdoor Media Association. He was also instrumental in developing the Measurement of Outdoor Visibility and Exposure (MOVE) project to improve reporting accuracy and provide measurable outcomes to clients advertising with Out of Home media.

International Vice President of the global industry body The World Out of Home Organization, Brendon is the first Australian to sit on the Board in their 60-year history. The organisation connects national industry bodies and Out of Home leaders around the world to promote Out of Home as a world-leading advertising medium.

Noel Cook

Chief Commercial & Operations Officer

A member of oOh!media’s executive leadership team for 20 years, Noel oversees critical business functions from sales to product development and asset rollouts, to operations and commercial contract management, to business development. Managing oOh!’s Delivery Excellence team, Noel oversees client services, scheduling, production and design to ensure delivery of seamless campaigns.

With 30 years’ experience with media clients and agencies, Noel has been responsible for overseeing complex commercial contracts and played a key role in successfully integrating oOh!media’s acquisitions into the business. These include Cactus Printing, the regional billboard business Sports and Outdoor Media, and the large format and/or airport media specialists, Media Puzzle and Eye Corp. Noel is also on the board of The Outdoor Media Association (OMA).

Noel also played an important role in developing and maintaining oOh!media’s long-running relationships with Roads and Maritime Services (NSW), VicTrack (Victoria), Department of Transport and Main Roads (Queensland) and the Department of Planning, Transport and Infrastructure (SA), among others. His open and proactive approach continually delivers value to our commercial partners and oOh!media.

Robbie Dery

Chief Commercial & Product Officer

Joining oOh!media’s team in 2008, Robbie leads oOh!DataScience powered Product strategy. Robbie is responsible for driving growth across our major portfolios including Airports, Airline and In-Flight Entertainment, Billboards, Retail, rail, and street furniture. Robbie also leads the Commercial agenda for Airports, Qantas Lounge and inflight, Street Furniture and Rail media businesses.

Robbie’s 25-year career spans aviation, financial services and media sectors in UK, European, North American and Australian markets. His commercialisation of customer experience through data, content and technology led to him becoming an aviation and airport media industry thought leader. He was responsible for creating the premium Qantas Club and Business Lounge digital media strategy which consistently delivers the highest net promoter score (NPS) of all Qantas products.

As a strong strategic, creative and commercial leader, Robbie has earned the reputation for motivating and developing individuals with a diverse skills and experiences into high-performance teams. He has also been recognised with several Moodie Davitt awards for his innovative approach to developing unique and engaging Out of Home media platforms.

Steve Reid

Chief People & Culture Officer

Joining oOh!media as Group Human Resources Director in 2014, Steve played an integral role in oOh!media’s 2014 ASX listing as well as recent acquisitions and integrations. Steve’s focus is on identifying and developing talent to maintain oOh!’s distinctive philosophy of engaging its people and delivering on strategy.  With 26 years’ experience in human resources, learning and organisational development in both consulting and internal roles, Steve has a track record of building highly commercial and innovative HR teams to drive culture change.

Before joining oOh!media, Steve helped build three start-ups in Australia – Optus Vision, Orange and 3 Mobile. He also led the people and culture streams during the $4.5 billion merger between Vodafone and Hutchison. He was then General Manager Human Resources at Vodafone Hutchison Australia for three years before moving to Bankwest as Head of Human Resources and Organisation Capability.

Sheila Lines

Chief Financial Officer

Having already held several senior financial roles, Sheila was appointed Chief Financial Officer at oOh!media in March 2018. Previously, she was Chief Financial Officer at Cabcharge (now A2B Australia) for three years and Chief Financial Officer at BPAY. Sheila has been an Independent Non-Executive Director of Butterfield Bank where she served as the Chair of the Audit Committee and Chair of the IT Committee.

With extensive organisational, leadership and governance experience, she has worked on several public securities offerings and mergers and acquisitions transactions as CFO, CEO and Independent Non-Executive Director. Holding a Bachelor of Law from the University of London, Sheila is also a Fellow of the Institute of Chartered Accountants in England and Wales, and a member of the Institute of Chartered Accountants in Australia and New Zealand.

Neil Ackland

Chief Content & Creative Officer

With over 20 years’ entrepreneurial and executive experience encompassing publishing, online media, e-commerce and creative services, Neil oversees oOh!media’s Content, Marketing & Creative team. Neil became part of oOh!’s Executive Leadership Team in 2018 following oOh!’s acquisition of the digital publisher Junkee Media. Neil was responsible for merging Junkee Media and oOh!’s creative and marketing functions into one cohesive team.

Neil founded Junkee Media, Australia's leading Youth publisher, in 2013. The company was twice awarded Mumbrella’s Media Brand of the Year award and won Publisher of the Year at the 2018 Publish Awards, among others.

Neil is recognised for his strong vision, creative and strategic skills, which are complemented by a data-driven approach to decision making and planning and an inherent understanding of the future of media. He has earned the reputation as a content expert having developed award-winning content strategies for some of the most-recognised brands from Australia and around the world, including Qantas, Westpac, American Express, Facebook and Netflix.

Tim Murphy

Chief Sales Officer

Joining oOh!media in 2006, Tim was responsible for leading the agency and direct sales teams across the Victorian, South Australian and Western Australian markets. Following promotion to National Sales Director, Tim was appointed to the newly-created Chief Sales Officer role in May 2020 with responsibility for achieving positive results for advertisers and driving revenue for oOh!.

Tim began his media career at the leading agency Mitchell & Partners, where he worked as a media planner, and later Buyer and Client Account Service Manager. With 20 years’ experience in the Australian media landscape, Tim has an in-depth understanding of the workings of agencies and advertisers. This unique insight, coupled with strong relationships with clients and commercial partners, will ensure the national oOh! sales team continues to capture and maximise opportunities across our network and technology-based platforms.

Nick Vile

General Manager New Zealand

Appointed General Manager New Zealand in 2020, Nick is responsible for promoting greater cohesion between Australia and New Zealand. His role encompasses network planning, developing advanced technology platforms and products, as well as managing pricing. He is also responsible for integrating the creative, sales, marketing and delivery functions across the two countries.

After being appointed Sales Director in 2010, Nick was promoted to Head of Country of Adshel New Zealand, reporting to the Australia-based CEO. Nick’s diverse background encompasses working with clients in the wine industry and New Zealand Rugby. With 18 years’ experience in senior management roles in New Zealand’s media sector, including the free-to-air network TV3, Nick joined the digital start-up OGGI Digital in 2008.

At the forefront of the Out of Home digital revolution, Nick has developed a strong track record for team development, delivering business and revenue growth. He is also a vital conduit for Australia and New Zealand learning and strategy development for oOh!media.