oOh! Media - Investor Centre

Brendon Cook

Chief Executive Officer

Brendon Cook founded oOh!media in 1989.

With over 38 years' experience in outdoor advertising, Brendon has been at the forefront of the Out Of Home advertising business in Australia and New Zealand, creating a multiaward winning company and being actively involved in pioneering the industry's move into digital. Under Brendon's leadership, the business has delivered strong growth through strategic acquisitions, organic growth, and the development and introduction of several new environments to capitalise on the growth in digital and people's increasing habits away from home.

Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using Out Of Home media. Brendon is the International Vice President of the Federation European Publicite Exterieur (FEPE) a Global Out Of Home industry body, the first Australian to sit on the Board in the organization's 50 year history.

Sheila Lines

Chief Financial Officer

Sheila Lines commenced as Chief Financial Officer at oOh!media in March 2018. Sheila joined oOh! from Cabcharge where she was the Chief Financial Officer since 2015 and was the Chief Financial Officer at BPay prior to this.

Having held several senior financial roles, Sheila has been an Independent Non-Executive Director of Butterfield Bank where she served as the Chair of the Audit Committee and Chair of the IT Committee. Sheila also has extensive organizational, leadership and governance experience, worked on several public securities offerings and M&A transactions as CFO, CEO and Independent Non-Executive Director.

Sheila holds a Bachelor of Law from the University of London, is a Fellow of the Institute of Chartered Accountants in England and Wales and is a member of the Institute of Chartered Accountants in Australia and New Zealand.

Phil Eastwood

Group Revenue Director

Phil joined oOh! in 2013 and has over 15 years' experience as a senior media professional in the outdoor advertising industry, having previously joined from APN Outdoor. Phil is responsible for developing key client growth opportunities and new business strategies as well overseeing the Company's Business Development team to ensure direct client contact needs are successfully delivered.

Michaela Chan

Chief Marketing Officer

Michaela joined oOh! as Chief Marketing Officer (CMO) in 2015 to oversee the business transform into a world renowned media brand providing deeper audience-led connections. Michaela brings with her over 20 years of international advertising and marketing experience with previous held roles in agencies such as DDB and Havas (formally Euro RSCG) and multinational organisations such as Caltex, Chevron, Autodesk and Fuji Xerox. Most recently she was Telstra's General Manager of Marketing responsible for Customer Advocacy. Michaela is passionate about building marketing acumen by unlocking the constraints of change and innovation to develop world class marketing solutions - ultimately delivering measurable business results.

Blair Hamilford

Group Director - oOh! Retail

Blair has over 12 years media sales experience in Australia, the last seven of which he has specialised in the Retail Media channel. After six years of developing the Westfield BrandSpace offering, he joined oOh! as the Commercial Director Sales, oOh! Retail.

Noel Cook

Group Director oOh! Road

Noel has over 23 years' experience in outdoor advertising covering all aspects of the profession. He has spent considerable time selling and developing outdoor media in all markets across Australia. Noel has been instrumental in guiding oOh! through a number of company acquisitions. Noel has been a member of the senior Management team for 19 years and is heavily involved in all facets of the business. As part of Noel's role as Group Director, oOh! Road he has extensive experience in dealing with State Government departments including RMS (NSW), VicTrack (VIC), TMR (QLD) and Queensland Transport (QLD).

Robbie Dery

Group Director - oOh! Fly

Robbie leads the Fly business across Australia and New Zealand. Robbie joined oOh! in 2008 with over 10 years of international business experience with global foreign exchange specialists Travelex. He has a track record of building sales and marketing teams and has experience in delivering rapid revenue growth across multiple markets including Australia, New Zealand, UK/Europe and North America.

Adam Cadwallader

Group Director - Locate by oOh!

Adam joined oOh! in 2012 and has been working within the media sales industry since 1993 and the Out-of-Home sector since 2000. Adam has held senior sales roles including Sales Director of oOh! and EYE and entered the Place Based sector in 2008 as General Manager of Inlink and more recently the Managing Partner of Place Based Media Pty Ltd (acquired by oOh! in 2012). Over the past 3 years at oOh! Adam has the driver of significant digital initiatives across the business including the build and launch of Hijacked.com.au and other key digital content programs.

Steve Reid

Group HR Director

Steve heads up the HR function at oOh!media, helping the company transition to a publicly listed entity and digital advertising market leader. Steve has previously headed up HR functions at Bankwest and Vodafone, with nearly 20 years experience across the telecommunications, banking and media industries. Steve joined oOh! in 2014.

Andy McQuarrie

Chief Technology Officer

Andy's background is in Software Engineering, Operations and Technology consultancy. Andy is responsible for Software Engineering, Data Science & Engineering and Technology Operations across the oOh!media group.

Primarily based in the UK for the majority of his career working with organisations like The Royal Bank of Scotland and Sky, Andy has been involved in a number of industry leading disruptive digital products like SkyQ and NowTV, as well as web scale platforms that include Europe's largest linear Over The Top (OTT) platform SkyGo.

Before joining oOh!media in 2017 as the Chief Technology Officer, Andy was the Technical Principal at ThoughtWorks.

Eduardo Fichmann

Chief Strategy Officer

Eduardo joined oOh!media in 2017 and is responsible for developing and overseeing the implementation of oOh!media’s corporate growth strategy including strategic planning, merger and acquisitions, new business incubation, alliances and partnerships, and key strategic initiatives across the business.

Previously, as well as being a senior corporate adviser to private equity and ASX-listed companies, Eduardo held senior strategy leadership positions at the National Broadband Network (nbn) and Singtel Optus. A former Bain & Company consultant, his career also includes international business development in the technology industry across Latin America, Europe, Australia, and North Asia.

Eduardo holds an MBA from Columbia Business School (USA) and a BSc in Economics from Universidade de Sao Paulo (Brazil).

oOh!media Investor Centre