James was appointed CEO and Managing Director on 8 December 2025.

James is an influential senior media executive with more than 25 years of diverse experience across the Australian media landscape. He joined oOh! with a long-established track record of execution, strategic leadership, and operational transformation.

Before joining oOh!, James spent seven years as Managing Director of the Special Broadcasting Service (SBS), Australia’s multicultural and multilingual public broadcaster. Prior to this, he served for more than five years as SBS’s Chief Financial Officer, with responsibility for finance, media sales, corporate strategy, corporate services, legal, and people & culture.

During his tenure at SBS, James led the growth of the organisation’s digital and technology platforms - most notably SBS On Demand - driving strong advertising revenue growth and significant increases in total audience consumption. He has built deep and lasting relationships across the media and advertising industries, underpinned by a reputation for clarity, collaboration, and delivery.

James’s earlier career includes senior leadership roles at Deloitte, British Telecom, and the Australian Broadcasting Corporation, spanning corporate strategy, operational efficiency, and organisational transformation.

James holds a Bachelor of Business from the University of Technology Sydney, a Master of Commerce from the University of NSW, and has completed Executive Leadership programs at Harvard Business School and the Saїd Business School at Oxford University. 

James has a proven track record of media leadership, commercial discipline, and long history of delivering strategic outcomes.

Joining oOh!media’s team in 2008, Robbie leads oOh!DataScience powered product strategy, in addition to overseeing the commercial strategy and operating leadership across the oOh! Network. Robbie is responsible for driving growth across our major portfolios including Airports, Airline and In-Flight Entertainment, Billboards, Retail, Rail, and Street Furniture. He also leads the commercial agenda for Airports, Qantas Lounge and inflight, Street Furniture and Rail media businesses.

Robbie’s 25-year career spans aviation, financial services and media sectors in UK, European, North American and Australian markets. His commercialisation of customer experience through data, content and technology led to him becoming an aviation and airport media industry thought leader. He was responsible for creating the premium Qantas Club and Business Lounge digital media strategy which consistently delivers the highest net promoter score (NPS) of all Qantas products.

As a strong strategic, creative and commercial leader, Robbie has earned the reputation for motivating and developing individuals with a diverse skills and experiences into high-performance teams. He has also been recognised with several Moodie Davitt awards for his innovative approach to developing unique and engaging Out of Home media platforms.

Chris was appointed as Chief Financial Officer, effective 1 August 2022. Previous to this, Chris was oOh!’s Group Commercial Finance Director and has held a variety of senior finance-related roles during his 6 years with the company, including acting CFO and acting Chief Commercial Operating Officer. He brings extensive experience to the role, including senior finance and strategy roles with Aristocrat Leisure Ltd, having commenced his career with Deloitte. Chris is a Chartered Accountant and has an Executive MBA with the Australian Graduate School of Management.

With more than 25 years of experience in Human Resources, employee relations, and vendor management, Lisa’s appointment to oOh!media in 2024 brings expertise in leading business transformation initiatives during times of significant growth. 

In her most recent role at the ASX, Lisa led diversity, learning and development, recruitment, performance management, compensation and benefit structures, HR policies and systems, employee alignment, and engagement initiatives. 

Lisa also has extensive local and international experience in the financial services sector, having held senior positions with Citigroup, Morgan Stanley, and JP Morgan in Sydney and New York. 

With core competencies in change management, stakeholder engagement, and leadership development, Lisa has a strong record in supporting organisational growth, creating high-performance cultures that foster collaboration, innovation, and excellence. 

Mark joined oOh! in December 2024, bringing with him a powerhouse combination of media leadership expertise and deep out of home knowledge. Across a career that has spanned television, digital, publishing, agency, and out of home media environments, Mark has consistently delivered standout results and inspired high-performing teams across the board.

Known for his sharp sales acumen, strategic thinking, and ability to lead through change, Mark has made a name for himself as a dynamic force in shaping culture and driving growth —transforming revenue outcomes and elevating performance wherever he goes.

Mark brings his customer-centric vision and unstoppable energy to every aspect of the oOh! business. As Chief Revenue Officer, he is at the helm of oOh!’s ambitious growth strategy, leading the charge on market share expansion and revenue acceleration. He oversees the full sales ecosystem including frontline sales, pricing and product strategy, trading, campaign delivery, marketing and creative solutions.

Joining oOh!media in February 2024, Andrew specialises in leading strategy and transformation and establishing and driving successful commercial partnerships at the edges of media and technology.

In the role of Chief Strategy & Retail Media Officer he is responsible for driving oOh!’s corporate strategy, strategic growth and scaling oOh!’s retail media division; reo.

reo represents retailers’ assets across stores, websites, apps and digital platforms, moving them beyond in-store screens to a full omnichannel digital offering. 

Before joining oOh!, Andrew served as the Executive General Manager of Strategy, and Transformation at the NRL, where he led the League’s partnerships with long-term broadcast media partners and spearheaded a selection of growth initiatives.

Prior to the NRL, Andrew worked as an executive leader in Telstra’s Media business which included driving the growth of Foxtel, Telstra TV and Telstra’s live sports and music products. Andrew’s professional experience includes the best part of 10 years working with Adshel as a key client during his career at PwC.

An experienced technology executive with a strong background in leading large and complex technology change initiatives, Mat has delivered solutions for some of the largest and most respected global media and entertainment brands across Australia, the UK and the Middle East.

Mat joined oOh!media in October 2021 as Chief Technology & Information Officer to lead various digital transformation initiatives at a time of increasing opportunities for the Out of Home sector.

Previously he was CIO for Chartered Accountants Australia & New Zealand, and before that spent 10 years at Nine Entertainment in several positions, including Group Chief Information Officer. He played a major role in the digital transformation of one of Australia’s largest media organisations, leading the technology strategy as well as the extensive integration work following Nine’s acquisition of Fairfax Media.

Mat brings to his role expertise in product engineering, cloud technologies, cyber security and using data to drive personalisation. He is passionate about building culture to support business outcomes and unlock innovation – an approach that has received industry-wide recognition.

Bel leads oOh!’s product strategy, product sales, marketing and creative teams. As a 27 year veteran in the Out of Home industry, Bel has worked in the Australian and North American markets for major OOH companies including JCDecaux, APN Outdoor, EyeCorp and since 2012 at oOh!media.

Bel’s extensive experience includes monetising products and developing value propositions that work for brands and commercial partners across the spectrum of OOH formats - Retail, Airports, Qantas Lounges, Street Furniture, Rail and Billboards.

In February 2025 she was promoted to Chief Product and Marketing Officer, responsible for oOh!’s entire go-to-market function including product development, trade marketing, PR, the product sales specialist sales division, and creative and content innovation hub; POLY.

Bel’s award-winning tenure within the industry has included the inaugural OMA Outstanding Service Award in 2021 and has twice been a finalist in both B&T Women in Media and B&T Best of the Best within the Strategy and Mentor category.

After being appointed Adshel New Zealand Sales Director in 2010, Nick was promoted to the Head of Country role in 2011, reporting to the Australia-based CEO. Nick’s diverse background encompasses marketing and sales roles client side, within the wine industry and at New Zealand Rugby.

His career in media began with free-to-air network TV3, initially as Head of Sport before moving into sales leadership roles. He also had 2 years in start-up mode with OGGI Digital, an early foray into Digital Out of Home.

With 20 years’ experience in senior management roles in New Zealand’s media sector, Nick has developed a strong track record for team development, delivering consistent business and revenue growth. As a member of the oOh!media Management team he is now a vital conduit for Australia and New Zealand learning and strategy development.