Brendon Cook

Chief Executive Officer

Brendon Cook founded oOh!media in 1989.

With over 38 years' experience in outdoor advertising, Brendon has been at the forefront of the Out Of Home advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry's move into digital. Under Brendon's leadership, the business has delivered strong growth through strategic acquisitions, organic growth, and the development and introduction of several new environments to capitalise on the growth in digital and people's increasing habits away from home.

Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using Out Of Home media. Brendon is the International Vice President of the Federation European Publicite Exterieur (FEPE) a Global Out Of Home industry body, the first Australian to sit on the Board in the organization's 50 year history.

Noel Cook

Chief Commercial & Operations Officer

Noel has over 23 years' experience in outdoor advertising covering all aspects of the profession. He has spent considerable time selling and developing outdoor media in all markets across Australia. Noel has been instrumental in guiding oOh! through a number of company acquisitions. Noel has been a member of the senior Management team for 19 years and is heavily involved in all facets of the business. As part of Noel's role as Group Director, oOh! Road he has extensive experience in dealing with State Government departments including RMS (NSW), VicTrack (VIC), TMR (QLD) and Queensland Transport (QLD).

Robbie Dery

Chief Commercial & Product Officer

Robbie leads the Fly business across Australia and New Zealand. Robbie joined oOh! in 2008 with over 10 years of international business experience with global foreign exchange specialists Travelex. He has a track record of building sales and marketing teams and has experience in delivering rapid revenue growth across multiple markets including Australia, New Zealand, UK/Europe and North America.

Steve Reid

Chief People & Culture Officer

Steve heads up the HR function at oOh!media, helping the company transition to a publicly listed entity and digital advertising market leader. Steve has previously headed up HR functions at Bankwest and Vodafone, with nearly 20 years experience across the telecommunications, banking and media industries. Steve joined oOh! in 2014.

Andy McQuarrie

Chief Technology Officer

Andy's background is in Software Engineering, Operations and Technology consultancy. Andy is responsible for Software Engineering, Data Science & Engineering and Technology Operations across the oOh!media group.

Primarily based in the UK for the majority of his career working with organisations like The Royal Bank of Scotland and Sky, Andy has been involved in a number of industry leading disruptive digital products like SkyQ and NowTV, as well as web scale platforms that include Europe's largest linear Over The Top (OTT) platform SkyGo.

Before joining oOh!media in 2017 as the Chief Technology Officer, Andy was the Technical Principal at ThoughtWorks.

Sheila Lines

Chief Financial Officer

Sheila Lines commenced as Chief Financial Officer at oOh!media in March 2018. Sheila joined oOh! from Cabcharge where she was the Chief Financial Officer since 2015 and was the Chief Financial Officer at BPay prior to this.

Having held several senior financial roles, Sheila has been an Independent Non-Executive Director of Butterfield Bank where she served as the Chair of the Audit Committee and Chair of the IT Committee. Sheila also has extensive organizational, leadership and governance experience, worked on several public securities offerings and M&A transactions as CFO, CEO and Independent Non-Executive Director.

Sheila holds a Bachelor of Law from the University of London, is a Fellow of the Institute of Chartered Accountants in England and Wales and is a member of the Institute of Chartered Accountants in Australia and New Zealand.

David Scribner

Chief Customer Officer

David brings a unique combination of experience as both a Chief Marketing Officer and a Chief Executive Officer in customer-centric and digitally driven challenger businesses. David was the former Chief Executive Officer of Virgin Mobile, where he oversaw significant growth based on customer first strategies

David joined oOh! in 2018 as Chief Customer Officer to support the company’s strategy and deliver on its vision of being a new Out of Home media company.

Drawing on over 20 years of experience in business and marketing, David is focused on driving oOh! to new levels of customer-centric focus and development. As well as Virgin Mobile, David has proven experience in some of Australia’s largest brands - such as Telstra, Nestle, and AGL - to achieve valuable consumer-brand relationships in B2B and B2C audiences.

David holds a Bachelor of Commerce (Marketing) from the University of New South Wales. He is also the current Chair of Ad Standards, having previously served on the Board of the Australian Association of National Advertisers (AANA).