Cathy O’Connor

Chief Executive Officer & Managing Director

One of Australia’s most recognised media industry leaders, Cathy O’Connor became CEO of oOh!media in January 2021 following 12 successful years at the helm of Nova Entertainment.

She is leading the strategic evolution of oOh!’s business model at a time of rapid change, capitalising on the company’s significant investments in data, audience insights, content and creative to target sustained growth.

Before joining oOh!, Cathy helped transform Nova into a multi-platform entertainment business, spending 17 years in total with the company. Prior to that she held several management roles at Austereo, after starting her career in radio advertising sales at 2SM and 2GB.

Cathy is a Governor of the Cerebral Palsy Alliance Research Foundation, Chair of the Sony Foundation, and previously served on the Commercial Radio Australia Board. Her numerous career achievements include a Telstra NSW Business Women's Award for the Private Sector, a Centenary Medal for Service to Australian Society in Business Leadership, and induction into the Commercial Radio Hall of Fame.

A Graduate of the Institute of Company Directors (GAICD), Cathy also holds a BA in Communications from University of Technology Sydney.

Robbie Dery

Chief Commercial Operating Officer

Joining oOh!media’s team in 2008, Robbie leads oOh!DataScience powered product strategy, in addition to overseeing the commercial strategy and operating leadership across the oOh! Network. Robbie is responsible for driving growth across our major portfolios including Airports, Airline and In-Flight Entertainment, Billboards, Retail, Rail, and Street Furniture. He also leads the commercial agenda for Airports, Qantas Lounge and inflight, Street Furniture and Rail media businesses.

Robbie’s 25-year career spans aviation, financial services and media sectors in UK, European, North American and Australian markets. His commercialisation of customer experience through data, content and technology led to him becoming an aviation and airport media industry thought leader. He was responsible for creating the premium Qantas Club and Business Lounge digital media strategy which consistently delivers the highest net promoter score (NPS) of all Qantas products.

As a strong strategic, creative and commercial leader, Robbie has earned the reputation for motivating and developing individuals with a diverse skills and experiences into high-performance teams. He has also been recognised with several Moodie Davitt awards for his innovative approach to developing unique and engaging Out of Home media platforms.

Chris Roberts

Chief Financial Officer

Chris was appointed as Chief Financial Officer, effective 1 August 2022. Previous to this, Chris was oOh!’s Group Commercial Finance Director and has held a variety of senior finance-related roles during his 6 years with the company, including acting CFO and acting Chief Commercial Operating Officer. He brings extensive experience to the role, including senior finance and strategy roles with Aristocrat Leisure Ltd, having commenced his career with Deloitte. Chris is a Chartered Accountant and has an Executive MBA with the Australian Graduate School of Management.

Neil Ackland

Chief Content, Marketing & Creative Officer and CEO POLY

With over 20 years’ entrepreneurial and executive experience encompassing Out of Home, publishing, digital, e-commerce, marketing and creative services, Neil oversees oOh!media’s content, marketing & creative team and leads POLY, oOh!’s creative and content innovation hub, launched to inspire advertisers and agencies to push the Out of Home creative boundaries.

Neil became part of oOh!’s Executive Leadership Team in 2018 and is recognised for his strong vision, creative and strategic skills, which are complemented by a data-driven approach to decision making and planning and an inherent understanding of the future of media. He has earned the reputation as a creative and visionary leader having previously founded several award-winning media and content businesses including Junkee Media which was acquired by oOh! in 2016.

Paul Sigaloff

Chief Revenue & Growth Officer

Paul joined oOh!media in 2023 and is an experienced digital leader who has spent more than 20 years transforming businesses to thrive and grow in the digital landscape. In his most recent role as Vice President & Head of APAC for Yahoo, Paul led the ad technology business across Australia and the APAC region, responsible for all revenue and 1200 people.

With a personal passion to ‘move the world forward for good’ he transformed Yahoo’s CSR program and embedded social responsibility into the company’s fabric, all while achieving record commercial growth and employee engagement results.

In 2021 Paul was appointed a board member of Australia’s media and marketing industry social purpose organisation, UnLtd, following several years of active involvement. Additionally, he served as a long-standing IAB board member, where he influenced digital standards and trends that shape the media industry.

Mat Yelavich

Chief Technology & Information Officer

An experienced technology executive with a strong background in leading large and complex technology change initiatives, Mat has delivered solutions for some of the largest and most respected global media and entertainment brands across Australia, the UK and the Middle East.

Mat joined oOh!media in October 2021 as Chief Technology & Information Officer to lead various digital transformation initiatives at a time of increasing opportunities for the Out of Home sector.

Previously he was CIO for Chartered Accountants Australia & New Zealand, and before that spent 10 years at Nine Entertainment in several positions, including Group Chief Information Officer. He played a major role in the digital transformation of one of Australia’s largest media organisations, leading the technology strategy as well as the extensive integration work following Nine’s acquisition of Fairfax Media.

Mat brings to his role expertise in product engineering, cloud technologies, cyber security and using data to drive personalisation. He is passionate about building culture to support business outcomes and unlock innovation – an approach that has received industry-wide recognition.

Nick Vile

General Manager New Zealand

After being appointed Adshel New Zealand Sales Director in 2010, Nick was promoted to the Head of Country role in 2011, reporting to the Australia-based CEO. Nick’s diverse background encompasses marketing and sales roles client side, within the wine industry and at New Zealand Rugby.

His career in media began with free-to-air network TV3, initially as Head of Sport before moving into sales leadership roles. He also had 2 years in start-up mode with OGGI Digital, an early foray into Digital Out of Home.

With 20 years’ experience in senior management roles in New Zealand’s media sector, Nick has developed a strong track record for team development, delivering consistent business and revenue growth. As a member of the oOh!media Management team he is now a vital conduit for Australia and New Zealand learning and strategy development.

Bel Harper

Executive Group Director - Product Strategy

Bel leads oOh!’s product strategy, network and solutions teams and is a member of the oOh!media Executive Leadership Team. As a 25 year veteran in the Out of Home industry, Bel has worked in the Australian and North American markets for major OOH companies including JCDecaux, APN Outdoor, EyeCorp and since 2012 at oOh!media.

With roles across Sales, Product Strategy and Commercial, Bel’s experience includes monetising products and developing value propositions that work for brands and commercial partners across the spectrum of OOH formats - Retail, Airports, Qantas Lounges & Inflight media, Street Furniture and Billboards. Bel also works closely with the Bid, Commercial and Finance teams on major bids for key contracts across all OOH formats.

Bel was oOh!'s employee of the Year 2021, was awarded the inaugural OMA Outstanding Service Award in 2021 and has twice been a finalist in both B&T Women in Media and B&T Best of the Best within the Strategy category.