Cathy O’Connor

Chief Executive Officer & Managing Director

Catherine (Cathy) O'Connor was appointed CEO on January 1, 2021, and Managing Director on January 11, 2021. Prior to joining oOh!media, Cathy led Nova Entertainment as CEO for 12 years, where she helped to significantly transform the company into a multi-platform business and launched Smooth FM. Her earlier career includes management roles at Austereo and radio advertising sales positions at 2SM and 2GB.

In addition to her executive role, Cathy chairs the Sony Foundation, serves on the board of the Outdoor Media Association and is also a member of Chief Executive Women (CEW). She has been a member of the Commercial Radio Australia Board and is a respected mentor through programs such as IMAA's Female Leaders of Tomorrow.

Cathy's honours include the Telstra NSW Businesswomen’s Award for the Private Sector, a Centenary Medal for Service to Australian Society in Business Leadership, and induction into the Commercial Radio Hall of Fame. She holds a Bachelor of Arts in Communications from the University of Technology Sydney and is a Graduate of the Institute of Company Directors.

At oOh!media, Cathy is leading strategic growth through investments in Out of Home, retail media, data and creative. She champions sustainability and diversity with ESG initiatives, including the company's inaugural Reconciliation Action Plan. Under her leadership, oOh!media has deepened its commitment to its purpose of making public spaces better and brands unmissable and has positioned itself as the #1 Out of Home company in Australia and New Zealand, providing innovative commercial and advertising solutions in Out of Home.

Robbie Dery

Chief Commercial Operating Officer

Joining oOh!media’s team in 2008, Robbie leads oOh!DataScience powered product strategy, in addition to overseeing the commercial strategy and operating leadership across the oOh! Network. Robbie is responsible for driving growth across our major portfolios including Airports, Airline and In-Flight Entertainment, Billboards, Retail, Rail, and Street Furniture. He also leads the commercial agenda for Airports, Qantas Lounge and inflight, Street Furniture and Rail media businesses.

Robbie’s 25-year career spans aviation, financial services and media sectors in UK, European, North American and Australian markets. His commercialisation of customer experience through data, content and technology led to him becoming an aviation and airport media industry thought leader. He was responsible for creating the premium Qantas Club and Business Lounge digital media strategy which consistently delivers the highest net promoter score (NPS) of all Qantas products.

As a strong strategic, creative and commercial leader, Robbie has earned the reputation for motivating and developing individuals with a diverse skills and experiences into high-performance teams. He has also been recognised with several Moodie Davitt awards for his innovative approach to developing unique and engaging Out of Home media platforms.

Chris Roberts

Chief Financial Officer

Chris was appointed as Chief Financial Officer, effective 1 August 2022. Previous to this, Chris was oOh!’s Group Commercial Finance Director and has held a variety of senior finance-related roles during his 6 years with the company, including acting CFO and acting Chief Commercial Operating Officer. He brings extensive experience to the role, including senior finance and strategy roles with Aristocrat Leisure Ltd, having commenced his career with Deloitte. Chris is a Chartered Accountant and has an Executive MBA with the Australian Graduate School of Management.

Neil Ackland

Chief Content, Marketing & Creative Officer and CEO POLY

With over 20 years’ entrepreneurial and executive experience encompassing Out of Home, publishing, digital, e-commerce, marketing and creative services, Neil oversees oOh!media’s content, marketing & creative team and leads POLY, oOh!’s creative and content innovation hub, launched to inspire advertisers and agencies to push the Out of Home creative boundaries.

Neil became part of oOh!’s Executive Leadership Team in 2018 and is recognised for his strong vision, creative and strategic skills, which are complemented by a data-driven approach to decision making and planning and an inherent understanding of the future of media. He has earned the reputation as a creative and visionary leader having previously founded several award-winning media and content businesses including Junkee Media which was acquired by oOh! in 2016.

Paul Sigaloff

Chief Revenue & Growth Officer

Paul joined oOh!media in 2023 and is an experienced digital leader who has spent more than 20 years transforming businesses to thrive and grow in the digital landscape. In his most recent role as Vice President & Head of APAC for Yahoo, Paul led the ad technology business across Australia and the APAC region, responsible for all revenue and 1200 people.

With a personal passion to ‘move the world forward for good’ he transformed Yahoo’s CSR program and embedded social responsibility into the company’s fabric, all while achieving record commercial growth and employee engagement results.

In 2021 Paul was appointed a board member of Australia’s media and marketing industry social purpose organisation, UnLtd, following several years of active involvement. Additionally, he served as a long-standing IAB board member, where he influenced digital standards and trends that shape the media industry.

Lisa Green

Chief People & Culture Officer

With more than 25 years of experience in Human Resources, employee relations, and vendor management, Lisa’s appointment to oOh!media in 2024 brings expertise in leading business transformation initiatives during times of significant growth. 

In her most recent role at the ASX, Lisa led diversity, learning and development, recruitment, performance management, compensation and benefit structures, HR policies and systems, employee alignment, and engagement initiatives. 

Lisa also has extensive local and international experience in the financial services sector, having held senior positions with Citigroup, Morgan Stanley, and JP Morgan in Sydney and New York. 

With core competencies in change management, stakeholder engagement, and leadership development, Lisa has a strong record in supporting organisational growth, creating high-performance cultures that foster collaboration, innovation, and excellence. 

Mat Yelavich

Chief Technology & Information Officer

An experienced technology executive with a strong background in leading large and complex technology change initiatives, Mat has delivered solutions for some of the largest and most respected global media and entertainment brands across Australia, the UK and the Middle East.

Mat joined oOh!media in October 2021 as Chief Technology & Information Officer to lead various digital transformation initiatives at a time of increasing opportunities for the Out of Home sector.

Previously he was CIO for Chartered Accountants Australia & New Zealand, and before that spent 10 years at Nine Entertainment in several positions, including Group Chief Information Officer. He played a major role in the digital transformation of one of Australia’s largest media organisations, leading the technology strategy as well as the extensive integration work following Nine’s acquisition of Fairfax Media.

Mat brings to his role expertise in product engineering, cloud technologies, cyber security and using data to drive personalisation. He is passionate about building culture to support business outcomes and unlock innovation – an approach that has received industry-wide recognition.

Andrew Every

Chief Strategy & Transformation Officer

Joining oOh!media in 2024, Andrew specialises in leading at the interface of strategy and transformation, fostering inclusive collaboration with boards, leadership teams, staff and external partners.

Andrew is recognised for his expertise in solving critical challenges with innovative commercial solutions, achieving sustainable growth, and generating competitive advantage through sound judgment, stakeholder engagement and transformative change. 

Before joining oOh!, Andrew served as the Executive General Manager of Strategy, and Transformation at the NRL, where he led the partnerships with the league’s long-term major media partners and spearheaded a number of improved financial and outcomes. 

Prior to the NRL, Andrew worked as an executive leader in Telstra’s Media business which included driving the growth of Foxtel, Telstra TV and Telstra’s live sports apps. He also has previous Out of Home experience having spent 10 years working with Adshel, a key client during his career at PwC.

Bel Harper

Executive Group Director - Product Strategy

Bel leads oOh!’s product strategy, network and solutions teams and is a member of the oOh!media Executive Leadership Team. As a 25 year veteran in the Out of Home industry, Bel has worked in the Australian and North American markets for major OOH companies including JCDecaux, APN Outdoor, EyeCorp and since 2012 at oOh!media.

With roles across Sales, Product Strategy and Commercial, Bel’s experience includes monetising products and developing value propositions that work for brands and commercial partners across the spectrum of OOH formats - Retail, Airports, Qantas Lounges & Inflight media, Street Furniture and Billboards. Bel also works closely with the Bid, Commercial and Finance teams on major bids for key contracts across all OOH formats.

Bel was oOh!'s employee of the Year 2021, was awarded the inaugural OMA Outstanding Service Award in 2021 and has twice been a finalist in both B&T Women in Media and B&T Best of the Best within the Strategy category.

Nick Vile

General Manager New Zealand

After being appointed Adshel New Zealand Sales Director in 2010, Nick was promoted to the Head of Country role in 2011, reporting to the Australia-based CEO. Nick’s diverse background encompasses marketing and sales roles client side, within the wine industry and at New Zealand Rugby.

His career in media began with free-to-air network TV3, initially as Head of Sport before moving into sales leadership roles. He also had 2 years in start-up mode with OGGI Digital, an early foray into Digital Out of Home.

With 20 years’ experience in senior management roles in New Zealand’s media sector, Nick has developed a strong track record for team development, delivering consistent business and revenue growth. As a member of the oOh!media Management team he is now a vital conduit for Australia and New Zealand learning and strategy development.