Brendon Cook
Chief Executive Officer
Brendon Cook founded oOh!media in 1989.
With over 38 years' experience in outdoor advertising, Brendon has been at the forefront of the Out Of Home advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry's move into digital. Under Brendon's leadership, the business has delivered strong growth through strategic acquisitions, organic growth, and the development and introduction of several new environments to capitalise on the growth in digital and people's increasing habits away from home.
Brendon is a founding and current board member of the Outdoor Media Association and was instrumental in the development of the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using Out Of Home media. Brendon is the International Vice President of the Federation European Publicite Exterieur (FEPE) a Global Out Of Home industry body, the first Australian to sit on the Board in the organization's 50 year history.
Noel Cook
Chief Commercial & Operations Officer
Noel has over 23 years' experience in outdoor advertising covering all aspects of the profession. He has spent considerable time selling and developing outdoor media in all markets across Australia. Noel has been instrumental in guiding oOh! through a number of company acquisitions. Noel has been a member of the senior Management team for 19 years and is heavily involved in all facets of the business. As part of Noel's role as Group Director, oOh! Road he has extensive experience in dealing with State Government departments including RMS (NSW), VicTrack (VIC), TMR (QLD) and Queensland Transport (QLD).
Robbie Dery
Chief Commercial & Product Officer
With a 25-year career spanning multiple industry sectors including aviation, travel retail, financial services and media, working across the UK, Europe, North America and Australasia markets, Robbie brings a highly unique and diverse skillset to the Out of Home industry. During his time in media, he has established himself as an industry thought leader in the Aviation and Airport Media sector, for his work creating and commercialising customer experience through data, content and technology.
As a strong strategic, creative and commercial leader, Robbie has a demonstrated track record of collaboration, executing both business and product initiatives whilst motivating and developing individuals with different skills and experiences into high performance teams.
Robbie’s experience and understanding of tech, data and content and how to monetise different audience segments, has been key to driving oOh!’s growth agenda across the national airport business as well as other major portfolios including Billboards, Retail media, Rail and Street Furniture.
Most recently, Robbie’s remit expanded to lead the oOh!’s product strategy, which will leverage oOh!s key strategic advantages of scale, data and tech along with the optimisation of revenue across the oOh! network.
